The If Agency

Role focus #2

Continuing with our look behind the scenes into the variety of roles that make up a modern and hard working marketing agency, we interviewed our talented designer – Laura to find out what makes her get up and out in the mornings...

We asked Laura what she likes best about her role with The if agency..."As designer I get to work on lots of different client projects, and the variety is something that keeps me switched on and looking forward to my working day". When asked for examples Laura highlighted a typical week that includes a new logo design, typesetting for a marketing handbook, an email template and direct mail design intended for 200 thousand homes (variety - you're not kidding!)

Our next question was about Laura's work, specifically - which piece she was most proud of to date... "I get to work with lots of high-profile brands at The if agency but recently we produced a segmented direct mail piece for Matalan, that included three briefs that needed to be turned around quickly. It was hard work, but really satisfying!"

We also asked Laura to give an example of what she can do to add value and ensure our clients are getting something better then their last project, she said: "Not being afraid to experiment with new designs is one of the things I can do, as well as being flexible". To wrap up we asked Laura if she had any tips for budding young designers looking to launch a design career with an Marketing agency. For those of you who know the industry, you may not be that surprised when she said: "Never expect to work 9-5, it just won't happen! Make sure you take short breaks to keep sharp and finally - be prepared to 'swap hats' on a regular basis, working across clients and projects as fast as needed." Good advice Laura!

Make sure you check back soon for the next insider focus...