Portfolio
client
Matalan
project
'Inbox Inspiration'
summary
Advice on working the latest trends, how to dress for less, weekend outfit ideas or a sneaky peek at what’s new… everyone wants something different from Matalan’s e-mail alerts. By sending a rich, varied and instantly identifiable selection of emails every month, customers can quickly decide which ones to open. Our approach is working wonders, with above average open rates, 20% higher basket spends in store and a 10% revenue growth since the start of the year.