'Drive Away Giveaway'
To celebrate Makro's 40 years of value in the UK, we created a major sales promotion - the Makro Drive Away Giveaway. Each time customers shopped in store, they were invited to enter the competition on a bespoke promotional microsite - with the chance to win on of 8 shiny Nissan vans for their business. The results? Over £3m of incremental sales generated!